Rose Style Studio

Rose Style Studio is a premier luxury hair salon and e-commerce company based in Dallas, Texas, that provides premium hair care and extensions, expert hair styling, and personalized self-care experiences.

We were in charge of developing a complete rebrand for the business to reflect a modern and timeless image to transition the brand into its new age.
[CLIENT]
Rose Style Studio
[SERVICES]
Branding, Brand Strategy, Videography, Social Media Advertising
[socials]
instagram
LIVE SITE

BRANDING

We were tasked with rebranding Rose Style Studio to encapsulate a shift into a new age of maturity, growth, and expansion. We took an early brand logo and upgraded it into a brand that will be viewed as a well-established studio
Logo text reading ROSEstyle STUDIO with stylized script and sans-serif fonts.
Old Logo
White stylized text logo reading 'Rose Style Studio' on a dark green background, with the letter O designed to resemble a rose flower.
NEW LOGO

Logo Story

Our aim was to keep the brandmark luxurious, professional, and transformative. Elegant flows and curves convey a sense of timelessness, appealing to the broader, diverse feminine market.
Two dark brown rectangular product tags with beige text and string ties; the left tag shows 'Rose Style Studio' logo vertically, the right tag lists texture, length, and product options with checkboxes.
Two brown clothing tags with beige strings; one tag features 'Rose Style Studio' logo vertically, the other describes 'The Rose Woman' as an empowered African American woman aged 25-50.
Open cardboard box with branded paper filler inside and the text 'Owning your beauty.' printed on the box lid.
Beige gift card holder with a red Rose Style Studio gift card inside and the text 'Gift Card' on the holder.
Elegant drawer-style packaging box with beige lid printed with 'Rose Style Studio' and red base featuring the phrase 'Owning your beauty.'
Gray shopping bag with black handles and gold embossed text reading 'ROSE STYLE STUDIO' on a white surface with a beige ribbed background.

Secondary Mark

The logo is a classic, luxurious and bold custom type wordmark which communicated style and exclusive transformation.
The logo design is centered around the brand mark “O” which is designed to showcase a top down view of a rose. This is further accented with a rose petal on the icon.
• ROSESTYLE STUDIO
ROSE STYLE STUDIO text with a stylized rose graphic enclosed in an oval outline.
• ROSESTYLE STUDIO
White stylized rose graphic with text Rose Style Studio on black background.
• ROSESTYLE STUDIO
Stylized logo featuring an abstract rose design above the text 'ROSE STYLE STUDIO'.
• ROSESTYLE STUDIO
White stylized rose logo forming the letter O with text 'Rose Style Studio' curved around it on a black background.
• ROSESTYLE STUDIO
Stylized logo featuring a curved rose petal inside an oval frame with the text 'ROSE STYLE STUDIO' along the right side.
• ROSESTYLE STUDIO
White stylized rose logo with the text 'ROSE STYLE STUDIO' on a black background.
• ROSESTYLE STUDIO
Rose Style Studio logo with a stylized rose inside an oval shape and the text 'Rose Style Studio' below.
• ROSESTYLE STUDIO
Rose Style Studio logo with stylized letter R and a rose petal inside an oval frame.
The colors chosen to represent the new age of Rose Style Studio are done so with luxury and earthy tones
The font choice was also done to convey a sense of luxury, femininity, and class while adding a premium finish.

Color & Typography

Brand color palette titled Luxury & Earthly Tones showing swatches with names and color codes: Dark Green #002619, Umber #63513D, Blue-Green #064A3E, Beaver #90846E, Cyan Turquoise #177766, Crimson Red #930000, Silver Foil #B8B0A3, Eerie Black #1B1B1B, Taupe Gray #898989, Light Gray #D3D3D3, and Bright Gray #EFEFEF.Typography brand type example featuring the word 'Ethereal' in a serif font with 9 upright styles, and 'Gambetta' in a contrasting serif font with 5 upright and 5 italic styles.

Photography/ Videography Intro

We were tasked with creating new photo and video assets to support the new website redesign and new marketing materials.

Stylist Interviews

Rosemary
Founder & CEO
Queen
Stylist
Jasmine
Stylist

STUDIO IMAGERY

As a clothing brand, product imagery is what sells the product. We focused on highlighting the structure and fit of each item, showcasing them as they would be seen in public.

Website
Redesign

Along with the rebranding, the business required a new and modern website buildout. One that was elegant, functional, and fully captured the forward vision of RSS.

Gallery Page

One of the special sections of the site is the “Gallery” page where we were able to showcase the beautiful community of women that has been built by RSS.
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