anythingAfro. is a community event curator of African music experiences.
Founded by Kofi Bediako aka DJ Kojaq, events showcase music from afrobeat, amapiano, afrohouse, afrofusion, afrolatin, alte fusion and dancehall to name a few.
We were in charge of establishing the design language for the brand. To keep it simple, we went with a wordmark that was direct and to the point in the Futura font.
Event Promotion
In order to market anythingAfro, we utilized meta ads and created a thorough campaign to reach the target market: young adults aged 21-40 interested in afrobeats music. In the first two events we generated 290 RSVPs for event 1 - Alice and 315 RSVPs for event 2 - The Thompson Rooftop, both held in Washington, D.C.
We created ad media that highlighted the city of Washington, D.C. while also showcasing the lively environment to be expected at anythingAfro. Events.
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