Nurturing Individual Needs

Nurturing Individual Needs [NIN Initiatives] is an educational technology company that assists students by providing live simulations of standardized tests under real-time conditions similar to the actual test day.

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branding

Our goal was to develop the complete brand build for the business.

Logo Concept

The "filament" in this case is to represent an "N" for the first word of the brand "Nurturing". The lightbulb is to represent an idea. We used this yellow color to showcase a spark/idea working in the mind.

Overall Form

The icon has a compact and contained form that suggests focus and efficiency, which are valuable in test preparation. It also creates a sense of unity and completeness, implying that NIN Initiatives provides a well-rounded educational experience.

The abstract, uncluttered design aligns with the "Realistic," "Simple," "Modern" personality traits and aims to represent an educational technology company that is both nurturing and effective in helping students achieve their academic goals.

The wordmark "Nurturing Individual Needs" is clean and simple, using a sans-serif font, a font choice that complements the abstract mark without overpowering it.

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