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With this, came the birth of our staple product, the ‘Afro Pick’. We have chosen this as an authentic emblem of our connection as members of the African Diaspora.
For 3 Kings Grooming, we created two campaigns for winter and fall of 2022. These were the first full visual campaigns done for the business designed to showcase their products while tied to specific themes.
Your Roots Are Royal - Black History Month ’22
Our goal for this campaign was to showcase the 3 Kings Grooming products while telling a story of the history of black culture. The evolution of black culture starting from its roots in Africa through America in the black fight for freedom, showcasing modern day cultural expression, and finally, ending with an interpretation of black future. Each era of the campaign, tying back to the idea that “Your Roots Are Royal“.
For the 4 week campaign we sought to highlight 4 short fashion films alongside stunning photography, dedicated to each era of culture.
For 3 Kings Grooming, we created two campaigns for winter and fall of 2022. These were the first full visual campaigns done for the business designed to showcase their products while tied to specific themes.
Your Roots Are Royal - Black History Month ’22
Our goal for this campaign was to showcase the 3 Kings Grooming products while telling a story of the history of black culture. The evolution of black culture starting from its roots in Africa through America in the black fight for freedom, showcasing modern day cultural expression, and finally, ending with an interpretation of black future. Each era of the campaign, tying back to the idea that “Your Roots Are Royal“.
For the 4 week campaign we sought to highlight 4 short fashion films alongside stunning photography, dedicated to each era of culture.