COOKIE SOCIETY
Cookie Society is a bakery and dessert brand founded by Jeff and Marissa Allen, a husband and wife duo with a passion for creating delectable treats.
Marissa's love for baking and competitive nature drove her to spend endless hours in the kitchen, testing and perfecting her recipes. With Jeff's support and feedback from his NFL teammates, the couple worked tirelessly to bring their brand to life.
For Cookie Society, we were tasked with helping them grow their social media footprint, primarily through video, photography and graphics.
Marissa's love for baking and competitive nature drove her to spend endless hours in the kitchen, testing and perfecting her recipes. With Jeff's support and feedback from his NFL teammates, the couple worked tirelessly to bring their brand to life.
For Cookie Society, we were tasked with helping them grow their social media footprint, primarily through video, photography and graphics.
Taste of Addison
Cookie Society brought out the food truck to the annual Taste of Addison, a food festival dating back to 1993. This Texas food festival showcases top Addison restaurants and here, people were able to taste what many consider to be the best cookie in Texas.
Capital One Lounge
Making big strides in partnerships, Cookie Society struck a deal and became the official cookie of the Capital One Lounge at the DFW airport. The lounge, which opened its doors in November 2021, offers a premium travel experience to travelers with their new Capital One Venture X Rewards Credit Card. Find Cookie Society at the lounge located in Terminal D near Gate D22.
Capital One Lounge
Making big strides in partnerships, Cookie Society struck a deal and became the official cookie of the Capital One Lounge at the DFW airport. The lounge, which opened its doors in November 2021, offers a premium travel experience to travelers with their new Capital One Venture X Rewards Credit Card. Find Cookie Society at the lounge located in Terminal D near Gate D22.
E-Commerce
We assisted Cookie Society in growing their e-commerce sales on cookie orders and a new holiday cookbook over the holiday by creating a social media sales push on Instagram from November through December 2023.
RESULTS
Our strategic marketing efforts have yielded impressive results, achieving a 2.5x return on ad spend (ROAS) within just 45 days. Locally, we've witnessed the largest increase in follow count, particularly around our brick-and-mortar locations, which has led to a notable rise in indirect store sales.