01 / The hero
Nobody can tell what you do in 5 seconds.
Vague headlines, stock illustrations, three buzzwords. The buyer shouldn’t need a non-technical friend to get it on first read.
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02 / The offer
Your pricing page is the only page that sells.
The homepage has features. The real offer is one click away on pricing. Most visitors leave before they get there.
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03 / The brand
You look like every other SaaS with a dark nav.
Inter, dark mode, purple gradient, dashboard screenshot. Enterprise buyers can’t tell you apart from the eight competitors they opened in adjacent tabs.
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