Welcome to 3 Kings Media House - Onboarding Form
On the following pages are questions needed to further understand and hone in on the brand’s design language to create an image that represents the brand as clearly as possible all while using only imagery. The brand’s logo design is at the forefront of the business’ branding core. The purpose of the logo is to differentiate from the competitors and convey the message of the brand’s quality and nature.
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What is the name of your brand?
Please provide the client facing title / name you want to use for your brand.
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Brand Vision.
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How would you describe your company to a stranger?
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What are your brand values?
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What is the brand mission statement?
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What is the brand vision statement?
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What makes your brand unique?
(What are the unique selling points)
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What problems are you solving with your business?
What do you offer? How do you solve your customers' problems?
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Brand Story & Strategy.
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What is the idea behind your brand name?
How did it come about and what was the inspiration behind it?
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Why does your brand exist and why should people care?
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What adjectives would you use to describe your brand?
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What is your product category?
Product
Retail
Service
Others
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Is your product gender inclined?
Male Inclined
Female Inclined
Both
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Which elements of your current branding do you like or dislike?
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What emotions do you want your audience to feel when they come across your brand?
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What is your preferred brand voice?
Formal
Informal
Fun
Exclusive
Stylish
Others
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Target Audience & Competition.
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How do you describe your ideal customers?
Who is your target audience?
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Who is not your target audience?
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How do you connect with your target audience?
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Competition.
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Who are your top competitors?
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Name at least one thing you like and dislike about the visual identities of each one.
Think colors, logo, imagery, font and their overall aesthetic.
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Where do you see yourself positioned in comparison to these competitors? What do you do differently?
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Brand Colors, Fonts, & Style.
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Given its mission, values and offerings, which colors best suit your brand?
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Which font(s) would you imagine for your brand?
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Describe your brand's aesthetic, be that in several words or a phrase.
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What platforms would you be using your logo on?
Social Media
Website
Print Media
Mobile App
Other
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Social Media Handles
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Longevity.
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Where do you see your business in 5 years' time? What's changed?
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What is the ideal next step/phase for your business?
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This or That.
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I see my brand as more...
Abstract
Realistic
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I see my brand as more...
Masculine
Feminine
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I see my brand as more...
Simple
Intricate
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I see my brand as more...
Cursive
Block Letters
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I see my brand as more...
Illustrative
Photographic
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I see my brand as more...
Classic
Modern
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I see my brand as more...
Mature
Youthful
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I see my brand as more...
Playful
Sophisticated
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I see my brand as more...
Sporty
Elegant
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I see my brand as more...
Luxurious
Urban
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I see my brand as more...
Organic
Geometric
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Which logo example(s) match the closer to the vision you have for your brand?
Please add logo type and specific reference logo(s).
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